Here as some of the many features of a watercolor design: The Water-Like Effect A watercolor logo mimics the look of watercolor paint, which can be achieved with the Logo Maker Shop. The right logo needs to have a vibrant color combination, font, and theme - a quick glance should tell people what a business does and what it stands for.įun Fact: Using the right colors in your logo can improve brand recognition by up to 80%, which brings us to the star of today’s show - watercolors! Why Watercolors?įrom making a mess as kids to curating the perfect picture - watercolors have proven their worth for decades now.īut in recent times, watercolors have also been making waves in the design industry for everything from text effects to illustrations, especially in logo design. So imagine how a lousy logo can drive away potential business! The alarming fact is that it only takes people 10 seconds to form an opinion about your brand. There is a lot to credit it for - it encompasses your brand’s vision, mission, and identity.įrom digital to physical assets - everything is stamped with a company logo. Your target audience needs to see your logo a minimum of five times to form a mental image of your brand.Ī logo is not just a pretty visual. Selecting a region changes the language and/or content on to experts, it takes anywhere from five to seven impressions for people to remember your brand. In situations where you can use a larger, more high-resolution logo, like on a website or in a shop window, watercolour is fair game. “Not as the logo.” An essential part of using a watercolour logo, then, is identifying when to use it. “If you’re going to do watercolour, treat it as a colour or a texture in the logo,” says Lippard. That’s where watercolour works really well.”

“You have a shape that you would normally just have as a solid colour, but you want more depth to that colour. “When the watercolour is used correctly, it’s just treated as a colour,” says Lippard. This often means the watercolour shape is treated as a more traditional graphic element. “The background is secondary.” While a watercolour background might be the most attention-grabbing part of a logo, it also has to be removable or changeable.Ĭreate versions of your logo both with and without the watercolour elements. “The most significant piece is the type and the icon that goes with the type,” says Ooyevaar. The typography and other visual elements need to communicate a brand identity, even without the splash of watercolour in the background. That means that the non-watercolour elements of a business logo still need to work as a logo. Business cards, stationery and some merchandise might not be able to show off the watercolour elements of your logo, but you still need a logo that works for those things. When you design a watercolour company logo, make sure it is still legible without the watercolour element. Logos have to work in grayscale, black and white and colour. While watercolour logos are visually appealing, they don’t work in all graphic design contexts. Every logo tells a story and when you combine soft brush strokes with more solid elements, your logo can convey a sense of depth and dimensionality.

It can also suggest that a business is versatileand many-sided. “Watercolour is especially successful when you mix it with the hardness of modernism,” says Lippard.Ī modern-looking serif font positioned in front of softer watercolour textures can look arresting and dramatic. Contrast can be key for a memorable and effective logo and watercolour can stand out when paired with something thematically different.

It can be tempting to combine watercolour splashes with similar graphic design elements like cursive typography or watercolour flowers, but those elements can often hit the same brand identity notes. “That won’t read well.” Logos need to be instantly recognisable and comprehensible, so make sure your other logo elements pop when arranged in front of a watercolour background. “If you have a graphic on a watercolour background, you don’t want it to blend into the background,” says designer Lenore Ooyevaar.

Watercolour splashes need to work harmoniously with other visual elements in the logo. Watercolour, brand identity and contrast.

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